Commercial operators

Operating in highly competitive markets

Whether in residential (B2C) or business (B2B) markets, commercial operators fierce competition in mature markets. Beyond retaining existing clients, it encourages them to acquire new customers, in four ways:

• optimized sales approaches,

• new product offerings,

• optimizing omnichannel customer relations

• leveraging their customer bases, particularly retaining high-value customers.

CMI supports its clients from strategic thinking to product/service offering, customer retention and loyalty initiatives, as well as international go-to-market strategy.

We also help them develop new offerings, products or services.

Beyond our own expertise in strategy and marketing, we provide clients with all our know-how as it relates to innovation and quantitative analysis, at times drawing on anonymised data available through operators.