In an ever-changing, highly competitive environment, having a great product or solution is a prerequisite yet not enough to command success. Developing a thorough marketing and sales strategy to achieve your goals is business critical. We support you from strategy to delivery.
At CMI, we believe in genuine client partnerships: transparency and authenticity must rule, from diagnostics to strategic recommendations. In parallel, we adapt diagnostics and recommendations to the specificities of the sectors we support.
As it relates to marketing and sales, we go deep in the following areas:
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To what extent does the product actually meet needs—partially or fully?
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What differentiated value does the product/service deliver; how robust or vulnerable is it over time?
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Who benefits from the product or service (direct and indirect target customers)?
Our granular approach begins with a strategic market assessment including understanding key trends, threats and opportunities:
We break down our approach in three steps:
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diagnostics and deep dive: audience, ill-addressed needs, product/solution ecosystem, category reasons to buy, competitive mapping, key differentiators, influencers, pricing, geo targeting, disintermediation risks, channel strategy relative to marketing and margin goals.
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strategic assessment confronting the above to fine tune product marketing, brand marketing, omnichannel sales strategy, from acquisition to engagement to retention, cross sell and advocacy.
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translating the above into a 1 to 3 year marketing and sales plan, to best explain, prioritize and deploy the plan across targeted audiences and geographies.