Expert, Consumer
CMI supports you throughout your international development.
Expanding internationally is a reliable source of acceleration. It remains a delicate exercise, however: in more than 60% of cases, geographical expansion fails.
There are multiple reasons behind failure but they have one thing in common: a shallow understanding of end-customers, the value chain, and local competitive landscape. By-passing in-depth analysis of the above may prove more expensive in the end.
Customer obsession. We work backwards: we begin by validating your value proposition in the target market then roll back to adjust priority target audience, portfolio, marketing or go-to-market strategy.
Understanding the local value chain and the impact your proposition can have.
Diving deep in the strategy of your (future) local competitors to prepare your battle plan as thoroughly as possible, anticipating potential changes in barriers to entry.