CMI conducts the strategic due diligence of CXG

A global specialist in luxury customer experience

Founded in 2006 in Shanghai by Christophe Caïs and now headquartered in Dubai, CXG helps premium and luxury brands improve the experience they deliver to their customers. Its end-to-end offer combines customer insights, CX measurement, training and coaching for retail teams, and consulting.

The group works with more than 220 luxury clients across fashion, beauty, watches and jewellery, automotive and travel retail. It relies on 275+ CX experts and a community of 90,000+ evaluators.

With offices across Asia, Europe, the Middle East and the Americas, CXG serves its clients in more than 85 countries.

A new stage of development

The investment of Cervinvest, gives CXG committed partners to support the next phase of its growth.

CMI led an in-depth strategic due diligence covering CXG’s markets, examining their size and dynamics, the competitive landscape, and the group’s differentiated positioning and growth outlook.

CMI thanks Cervinvest for their trust and collaboration throughout this project, and wishes CXG every success in this new phase of development.